Displaying 1 - 10 of 1283 results for wellness, "multi-dimensional marketing", "General Mills", Cheerios, HealthFocus International (0.055 seconds)
Toops Scoops: Health and wellness take center stage
Wellness is no longer about reducing risk factors, but about bringing about a better quality of life, we heard at the IFT Show.
Well Noted: Glycemic Index is Just So Wrong
The American Assn. of Cereal Chemists International's needs to take a stand regarding its set of definitions for glycemic index, according to David Feder, editor of...
Psyche of the U.S. Shopper
The economic downturn results in changing consumer mood and behavior.
Focus on: UK consumers in control of their health
The opportunity lies in maintaining taste and offering real product improvement while also remaining true to your product category.
Top 10 power brands
Brands are the light, not the bulb. Here are our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.
Toops Scoops: Balance jumps to the fore
Shoppers seek the ‘benefit of the benefit’ in health and wellness, according to Diane Toops in this month's Toops Scoops column.
2009 R&D Team Winner: General Mills Creates a Win-Win Strategy
In the $501 million in sales and greater cateogry, General Mills gets innovative with its strategies.
Focus On: Age
Even when general health attitudes are similar, age demographics signal a greater willingness to act on diet choices.
Top 10 power brands
Our picks for those trademarks that have withstood the test of time and forged an emotional connection with consumers.
Focus On: Functional foods
Consumers believe food can enhance health but they are not consuming functional foods as a cure for particular health concerns.
